This Designer Is Ready To Move (Some) Production Offshore

lookbook_ripu-nayyar

Designer Xian has two slithering pet snakes. One black and one white… Take a look at his work and you will find from pets to fashion, he has a pretty strong theme going on. The monster sketching, heavy metal listening young designer might sound at first to be “just some kid,” but that’s not the case. This young entrepreneur works hard at his craft and sees the big picture.

Above Photo: Ripu Nayyar

headshots_headshotPhoto of designer XIAN: Courtesy of designer

In this #stmINTERVIEWED Xian talks the purpose of fashion, who in the industry he’d like to spend an hour with picking their brain and is open and honest about why he is looking into having part of his production in Asia, when others are hashtagging #madeincanada.


The majority of the population in North America are more willing to buy fast fashion than designer pieces.


lookbook_xian_cmp9Photo: Courtesy of designer

STM – Why are you a designer and what do you consider the purpose of fashion to be?

Xian – I stay original and true to my aesthetic, when people see my designs they know it is from XIAN, yet every season I challenge myself to create things differently. I also keep my eyes on the up-coming trends and pay attention to what people are looking for.

I believe fashion is one of the ways for people to express themselves, how they feel, who they are. As well as something to make people appreciate and inspire their ways of dressing.


I would ask him how he put his design ideas together in a way that is so complicated yet well-placed…


workspace_screen-shot-2016-10-16-at-5-47-52-amPhoto: Courtesy of designer

STM – What is something you learned in the last year that you can pass onto other fashion entrepreneurs or even entrepreneurs in general?

Xian – Be prepared, be organized, be on-time, be nice and always back-up your files.


I believe they are not only a great platform to showcase what I am capable of doing…


runway_che-rosales-4Photo: Che Rosales

STM – In a nutshell, what was the inspiration was for your latest collection and where did this inspiration came from. Who are you targeting?

Xian – My inspirations for the SS17 collection came from different aspect of the city view. Polished neoprene and synthetic fibres representing the modern high rise; linen and mesh gives a natural, raw and industrial feeling. I am targeting to the young professionals who like to express their edginess and coolness in a subtle way.


It’s a way to get decent amount of brand recognition from the public…


q5_che-rosalesPhoto: Che Rosales

STM – Pick one item from your most recent collection which you think has the best chance on the retail floor. Why do you think this one has selling power? Who would buy it?

Xian – It would be the 4-zip drop crotch pants. (above)
The fabric is comfortable to wear, lightweight with stretch. Everyone can play with the zippers to style the pants differently. It has a laid-back look, yet the zippers give it a more constructed look. Retail price is also very reasonable. If you want to dress-up, pair it with a blazer; if you want to dress-down, pair it with a hoodie. Easily stylish.


…other than a runway designer showing his collection during the fashion weeks.


lookbook_nick-merzettiPhoto: Nick Merzetti

STM – If you could meet any one person in the fashion industry and have an hour of their time to chat with, who would it be and what would you ask them?

Xian –
John Galliano.
I would ask him how he put his design ideas together in a way that is so complicated yet well-placed.
If he was a start-up without Dior sponsoring, would he do Haute-Couture or RTW, if he had to choose one.
What would be his struggle between being a Haute-Couture artist and a fashion designer.
What are his thoughts after being fired by his own line, what does he expect the public to say about him not working in the fashion industry.


…but they are also great social-networking events to build contacts…


bts_rai-allenPhoto: Rai Allen

STM – What does participating in fashion events such as TOM* and Cabinet Ephemere mean for you at the end of the day?

Xian – I believe they are not only a great platform to showcase what I am capable of doing to a wider range of people, either people from the fashion industry, or people who are interested in checking out my products, but they are also great social-networking events to build contacts, receive feed-back from my “ideal target market”, and discover potential collaboration opportunities with other creative individuals.

candid_nick-lee
Photo: Nick Lee

STM – You are currently investigating the idea of moving part of your production to Asia. What are some of the underlying reasons for this?

Xian – It has many reasons, just to name a few:
Cost is too high [in Canada]. The majority of the population in North America are more willing to buy fast fashion than designer pieces. It is hard to offer an affordable price to my target market. Plus I also do pattern and sewing for some clients’ development sampling, I know how it works. (continued below.)

bts_maria-christina-huPhoto: Maria Christina Hu

Production lead time is long, and trims & notions are not coming as a package. Labels, hangtags, zippers, etc are all individual suppliers, and their selections are also small, if I need special designs or material they have to order from Asia as well, price is extremely high in this case. (continued below.)

workspace_screen-shot-2016-10-16-at-5-48-03-amPhoto: Courtesy of designer

Machinery is not fully equipped [in Canada], special stitching and finishing cannot be made, because of the lack of advanced set-ups. However, Asia also has its downside, I am trying to avoid as much as possible.

lookbook_xian_cmp4Photo: Courtesy of designer

STM – Where do you want to take your work in the next few years and how do you think you can get there?

Xian – My goal would be bring my business to an established design house offering one of a kind pieces, and running my own sampling room domestically. At the same time having another commercial label sold in department stores, such as: Simons, Saks, and etc in North America; I.T in Asia; and eventually expand to Europe. It’s a way to get decent amount of brand recognition from the public, and let people know the products other than a runway designer showing his collection during the fashion weeks.


Find more images below and be sure to check out www.xianofficial.com for info on all collections and follow @xian.official.insta to keep up with Xian and his journey.


runway_che-rosales-6Photo: Che Rosales

runway_che-rosales-5Photo: Che Rosales

runway_che-rosales-4Photo: Che Rosales

runway_che-rosales-3Photo: Che Rosales

runway_che-rosales-2Photo: Che Rosales

runway_che-rosales-1Photo: Che Rosales

candid_rai-allenPhoto: Rai Allen

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