Top Picks: Mercedes-Benz Start Up at WMCFW


Fashion is an expensive world to start a business in. Producing a collection, mounting a fashion show and marketing the brand to retailers, I am told by one Canadian designer, can cost $50,000 and up. All too often a designer gets close to the point of turning a profit, just to have to turn around and close up due to lack of funding. Design and business competitions like Mercedes-Benz Start Up play a vital role in helping new designers.

Developed by Mercedes-Benz Canada with IMG, the producers of World Mastercard Fashion Week and many other global sports, fashion and media related events, MBSU is open to designers across Canada who have been in business for less than five years. During the competition contestants connect with a panel of industry insiders who challenge them to be the best. The grand prize includes continued mentorship from the panel, a fully produced runway show at the following World Mastercard Fashion Week, $30,000 and more.

Below are our top three looks from each of the MBSU 2015 final six contestants.


BeaufilleInstagram: beaufillefashion
Twitter: @beaufillefsn
Facebook: beaufillefashion


Laura Siegel

Laura SiegelInstagram: @laura_siegel
Twitter: @Laura_Siegel
Facebook: laurasiegelcollection


S.P. Badu

SP BaduInstagram: spbadu
facebook: SP-BADU



Instagram: @_narces
Twitter: @_narces
Facebook: narcesltd

Leinad Beaudet

Leinad Beaudet

Instagram: leinadbeaudet
Twitter: @LeinadBeaudet
Facebook: leinadbeaudetofficial


UNTTLD – (WINNER of the 2015 MBSU Award)

Instagram: @unttld_official
Facebook: unt.tld.9

All finalists this season were encouraged to keep in touch with the competition’s mentors before UNTTLD was announced as the winner, taking home the grand prize of $30,000. Watch for UNTTLD’s full runway show at WMCFW in March 2016. Congratulations to all of the MBSU designers. Learn more about MBSU and past winners by clicking here.

Photos: / Raymond Chow


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